Using social media within your business is something that every company should be doing in this day and age. You have to look at what’s popular and really put the effort in to tell people what your business is doing. The whole point of social media in business are these key points.
- Free Advertising
- Build Relationships
- Open Communication To Customers
- Worldwide Communication
- Let Users Know What’s going on
There are a lot of benefits to using social media, just look at https://www.cross-deck.co.uk/, you can get into their Facebook page and find exactly what they have been doing recently, what the company has planned and more. This is a great way to give your company branding, and it works.
One of the downsides to this is that your company or staff within the company just wont have time to keep updating your companies Facebook page, so do you hire people to keep it updated? To make this decision you have to weigh up the costs of hiring someone, to the costs of having a poorly recieved social media presence. Can social media really benefit you as much as what you’ll be paying somebody? If yes, then I say go for it.
Social Media is now an extremely important part of any website design business, showing that your business has a human side and that it can interact with people can give your business an edge over it’s competitors. People want to see a business that is run in a friendly way, they don’t want to see the large faceless corporations that have always been. Social media is also a way to freely promote your business, there are of course opportunities that could cost money, but social media as a whole is generally free as people choose to follow you and see what you have to say.
There are several forms of social media, most companies just use the most popular such as Facebook and Twitter, but Google+ is an upcoming social site too.
The main thing to do is to put information up that people are going to be interested in. Special offers and deals are both going to be good because people love saving money. Not only is this a great way to do things, Viral advertising seems to be the new craze! It’s not a 100% guarantee that it will take off though, but using YouTube and twitter will help spread the message where required.
Social Media can be a powerful tool as long as you know how to use it.